So I spent part of last night registering for wedding gifts with my fiancee, Jessica. We’re still far from done (amazing that it takes this long to ask for a bunch of STUFF), but we were pretty productive. Even though our local Macy’s had appetizers, small desserts, and some beverages at the special registration event, we both left the store a bit hungry.
Not hungry enough for a full meal, but for just a little bit more food.
Jessica thought we should make a quick run to the store and pick up some salami and crackers.
So that’s what we did (and watermelon, and peaches, and mango, and almond milk, and…)
We arrived at the cracker aisle and that’s when Jessica saw it…
Triscuits. Well, not just Triscuits.
DILL, SEA SALT, & OIL Triscuits.
“It’s my favorite things!” She joked.
In all seriousness, she really does love dill. A few weeks ago, I made her a tuna sandwich for lunch. My preparation process: Open can of tuna. Give tuna water to cat. Put tuna in bowl. Add dill. Mash tuna with fork. Add dill. Add Mayo. Add Dill. Stir. Add Relish. Add dill. Stir. Add Salt & Pepper. Add Dill. Stir. Add lemon juice. Add dill. Stir. Add Dill. Stir. Put on bread. Add Dill.
Jessica took her first bite and said, “It needs more dill.” I laughed.
But there we were in the store, staring at Dill Triscuits that also had Sea Salt and Oil.
And we bought them.
We returned home, she tossed on her DVR’d episode of SYTYCD and took a bite of her dill Triscuit. YUM!
She already loved Triscuits, but now she loves them even more.
It’s amazing how a few simple spices could up the game, but Triscuits has been doing this for quite some time now. I’m a big fan of the Rosemary & Olive Oil. Another friend of mine loves the Fire Roasted Tomato while my other prefers Garden Herb.
And now Jessica has her favorite: Dill, Sea Salt, & Olive Oil.
Can we do the same?
No, not become a cracker company, but rather find a way to make our key offering appeal to the variety of preference of our audience? I’m not saying that we become everything for everyone. Triscuits is not trying to be a cookie or a fruit, but it is trying to find a way to greater appeal as a cracker.
If we’re a student group or organization, what else can we do to appeal to or serve the different groups of students on our campus?
The amazing thing about Triscuits? In reaching these specific groups, they still appeal to a broader base. The Dill Triscuit isn’t my all-time favorite, but I still enjoyed it. Jessica likes my Rosemary Triscuit, but not as much as the Dill.
Our challenge? Trying to find the way to do the same.
Make it happen : )